What a day! European Coffee Expo opens to huge acclaim
It was an amazing first day for the launch of European Coffee Expo at London’s Olympia. Exhibitors and visitors were in agreement that this brand new show delivered a fresh, exciting, professional business environment – perfect for discussions and networking.
The line-up of impressive speakers on day-one of the two-day conference sessions also received high acclaim, with standing room only for many delegates eager to hear the latest trends, initiatives and analysis.
It was a day of celebration too for ButterflyCup, winner of the Innovation Path & Award from the list of hugely impressive 16 finalists. The awards were created in answer to requests to see highlighted the most ingenious products, services and solutions amongst the show’s 100+ exhibitors.
CEO of ButterflyCup Tommy McLoughlin, who partnered with the cup’s creator Joe Lu, a mechanical engineer, explained how this winning product – an all-in-one, environmentally-friendly cup - was over five-and-a-half years in development.
“When we started this process, plastic was not the issue it is today, but even back then we wanted to eliminate plastic lids and create a single, recyclable product. Plastic lids always create problems; baristas have difficulty fitting them and consumers experience anxiety using them. We could see massive of applications for an all-in-one product that didn’t use one.
“We have just got lucky with when we launched it, in that plastic has now become unacceptable and everyone is looking for a sustainable alternative,” said McLoughlin, who explained ButterflyCup began commercial production last year in Germany, South Africa and Canada. Quick Disposables in Kent has become its first distributor in the UK.
There has been huge interest in the UK from universities too. “Young people are far more environmentally conscious and more open to something that looks different,” said McLoughlin, who added that while the initial focus was on providing the cup for hot beverages, they would be targeting the soft drinks’ sector and alcohol markets too.
“We’re developing a see-through version which will be ideal for products like beer for use at music festivals and out-door events, even football matches. That too will be recyclable or biodegrable.”
Coffee Business World and European Coffee Expo congratulate ButterflyCup on winning, and also must mention the very worthy 15 finalists: AHA Innovations; Bravilor Bonamat; Cawston Press; Eversys SA; Fracino; Jestic Foodservice Equipment; Kenya Tea (UK) Ltd; Lincoln & York; Platinum Coffee Co; Pure Leaf; Schaerer; teapigs; Trades CoffeeBAY; UCC Coffee UK & Ireland; and WMF.
Also, thanks to the team of independent judges: Magda Harrison, co-founder Artisan; Anthony West, proprietor, Black Chapel; Russell Kerr, owner, Doctor Espresso; Peter Dore-Smith, founder & director, Kaffeine; Owen Thoms, quality co-ordinator, Specialty Coffee Association.
- European Coffee Expo continues today (May 23) at London's Olympia. Click here for more details.