Thorntons develops on-the-go chocolate solution as market booms
Taking advantage of the “booming drinks-to-go market”, eXpresso PLUS has partnered with luxury chocolate brand Thorntons to launch a range of hot-chocolate-to-go machines, which promise to produce quality ‘to-go’ drinks.
With 80% of the UK population purchasing hot drinks-to-go and nearly one quarter buying an on-the-go beverage two to three times a week (Creed Foodservices Liquid Asset report), research has also revealed that choice and a recognisable brand are important. IGD Shopper Visa research (2018) revealed that 39% of shoppers see brand name as their top attribute when defining a product as high quality or not.
Fiona Morgan, head of food service at Ferrero UK&I, said: “We recognised that there was a need for a premium quality Hot Chocolate for on-the-go and we very excited to partner with eXpresso PLUS to bring Thorntons Hot Chocolate to this market.”
eXpresso PLUS said that hot chocolate was taking up to 20% share of its drinks sold, with 84% of customers happy to pay an extra 50p for quality.
Manish Shah, managing director at eXpresso PLUS said: “As an innovative drinks-to-go company, it seemed intuitive to fill the gap of a premium hot-chocolate-to-go solution in the market. We specialise in bringing premium brands to the drinks-to-go market, to deliver high quality products to consumers on the go.
“The Thorntons partnership allowed us to cater to both of these needs, providing retailers with a niche opportunity and differ to high street competition.”
The new range will enable various sectors to attract more customers and generate more income via a unique offering, said a joint press statement, which stated in forecourts, 28% of those that buy food-to-go also buy a hot drink.
- Simultaneously, Thorntons launched its new hot chocolate to the catering industry this month. Hot chocolate is becoming ever more popular amongst consumers with over 50% of people drinking hot chocolate, and retailers such as Harrods are seeing hot chocolate purchases overtaking tea and coffee.
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