Starbucks Delivers to roll-out across US
The intention to expand follows an 11-market rollout, including London, which was the first European city to trial Starbucks Delivers. However, Starbucks told Beverage Business World that it had no news to share about the UK trial at the moment.
The expansion of Starbucks Delivers follows success of the test in Miami that began in 2018. It said the test, also in partnership with Uber Eats, saw strong demand including repeat business throughout the day and positive feedback from customers.
Roz Brewer, group president and chief operating officer for Starbucks, said: “Partnering with Uber Eats helps us take another step towards bringing Starbucks to customers wherever they are.”
Jason Droege, vice president of UberEverything, said: “Our customers are huge Starbucks fans and love being able to get their favorite items delivered with Uber Eats speed.”
Starbucks is often at the forefront of innovation. It launched its Starbucks Reserve roastery concept (Pictured), upscale artisan versions of its stores, which boasts a roastery on site in Seattle in 2014.
Recently, ceo Kevin Johnson has revealed that Starbucks will test six to 10 Reserve stores to see if they can generate the necessary returns before rolling out further.
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