Star pubs announces new coffee partners
Star Pubs & Bars has secured a new deal on coffee, partnering with UCC for bean-to-cup traditional coffee and with hospitality specialists K-Fee for capsule coffee. The deal is the first supplier agreement to ‘go live’ from its new buying department, which aims to give licensees a competitive edge in an increasing competitive marketplace.
The new buying department, which has a team of nine, ensures all pubs within the enlarged estate of 2,900 pubs have a "solution suitable for their businesses", not just for coffee but across the whole business, from soft drinks to beer and gaming machines. As well as coffee, this new deal includes sales building advice and a three-year fixed price agreement covering machines, installation, training servicing and repairs.
Star Pubs buying director Steve Dancer (pictured right), who joined Star in April last year, said: "The department has a wide remit and will work closely with other areas of the business from training to marketing to help licensees create great pubs with retail offers that continue to meet customers’ ever changing needs.
"The pub and casual dining markets are increasingly competitive. Consolidation means growing numbers of managed operators are using their scale to improve their offers. For Star, putting greater emphasis on category buying isn't just about negotiating good prices. It’s about highlighting trends and enabling licensees to take advantage of them quickly in order to stay ahead of their competitors."
The new buying department, which will focus on securing "great products and prices as well as sharing market insight and delivering category training", will be fully operational by March.
UCC will be exhibiting on Stand C11 at European Coffee Expo on May 22-23 at London’s Olympia. For more information please go to www.EuropeanCoffeeExpo.com