Immersive coffee experience from ex-Starbucks executive on the hunt for second UK site

17/07/2019
Immersive coffee experience from ex-Starbucks executive on the hunt for second UK site

Roasting Plant Coffee, the immersive coffee experience chain from ex-Starbucks executive Mike Caswell, has revealed to Beverage Business World, that it is "actively looking" for a second site in the UK.

Its first site in the UK launched in January at London's Borough Market. The US concept, created by Caswell, already has sites in New York, Detroit, Minneapolis, Denver and San Francisco.

The venues, which have been described as "Willy Wonka" style and like stepping into a “walk-in roastery”, allow consumers to view the coffee beans being produced from green bean to cup using its Javabot and will serve just roasted coffee. 

A 50:50 joint venture has been set up with entrepreneur Jamie Robertson, who is managing director of the UK company. 

In March, Roasting Plant Coffee said it was expecting to start looking for more London sites “very soon” after the success of its first opening. 

The concept offers a range of premium coffees. Its Roasting Home blend is a mixture of Sumatran, Peruvian and Columbian origins, while consumers can order a range of premium coffees including Jamaica Blue Mountain as well as single origins from the Caribbean, Sumatra, Guatemala, Brazil and a Columbian Decaff.

The concept also allows consumers to create their own blends depending on what beans are being roasted. This means that original blends that were previously a logistical impossibility can be created such as Colombian with Brazilian or Sumatran with Ethiopian.

 

 

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