Product Bulletin: Lavazza, La Cimbali, Mr Fitz Aqua Spritz, Italian Beverage Company

Product Bulletin: Lavazza, La Cimbali, Mr Fitz Aqua Spritz, Italian Beverage Company

Over 150 exhibitors with over 300 brands are exhibiting at European Coffee, Tea & Soft Drinks Expo next week on 21st and 22nd May 2019.

Here are some of the products that will be launched at the show.

Lavazza relaunches Classic Collection

Lavazza, will be unveiling its re-launched food service range called the Classic Collection at the show. This wide selection of coffee blends has been created for lovers of traditional Italian espresso coffee with a contemporary twist. 

The new range called Specials (Gold Selection, Top Class, Gran Riserva, Super Gusto UTZ, Dek) are the result of a fine selection of washed Arabica beans hand-picked in the highlands of Central and South America. These are carefully blended with washed Robusta beans such as Kaapi Royale (India) and Java (Indonesia) and best natural Arabica from Brazil.

The Lavazza Specials are also available for the first time in capsules for the BLUE capsule machine system and in filter for a wider range of coffee options. The Classics (Super Crema, Gran Espresso, Gran Espresso Dark Roast, Crema e Aroma, Bella Crema) are  aselection of the best coffee origins, combined with the most innovative roasting techniques. 

The Lavazza stand will hold demonstrations with the refreshed collection, hosted by Lavazza’s Training Centre experts. Workshops will also be offered to encourage audience interaction and to raise awareness and trial of the new Classic Collection. These sessions, which are open to all who attend the two-day London event, will include exploring the relationship between senses and the world of coffee; teaching the basic principles of latte art; and exploring a wide variety of alternative brewing methods.  

  • Lavazza is the official coffee sponsor for the Barista Masterclasses and will be exhibiting on stand D22 at European Coffee, Tea & Soft Drinks Expo.



La Cimbali showcases wide range of award-winning technology.

La Cimbali is making a return as VIP sponsor of European Coffee, Tea & Soft Drinks Expo with a much larger, more focused presence to showcase a wider range of award-winning technology.

A key attraction will be the new M26 DT1 and DT2 traditional machines which have been described by Danial Clarke, managing director La Cimbali, as “One of the most versatile and easy to use machines currently on the market.” 

The M26 will be on demo on stand H6, a designated La Cimbali traditional machine zone which will also feature the company’s best-selling M39RE, a high performance, feature rich machine with the TURBOSTEAM Milk4 Cold Touch steam wand offering perfectly foamed milk and up to four different recipes. 

La Cimbali’s bean to cup area will showcase the awarding winning S30 Series and S20 series, which are best suited to locations where high volumes and speed of service are critical.  

“Choosing the correct machine for a given application is critical to the success of the beverage offer and our expert team will be on hand to provide best advice,” explained Clarke.   “With separate stands for our traditional and bean to cup machines, visitors can browse the technology with ease and compare differing machine specs in a ‘try before you buy’ environment,” explained Daniel. 

As a sponsor of the VIP programme at the Expo, La Cimbali will host the VIP lounge where visitors will be encouraged to network and relax whilst enjoying freshly brewed speciality coffee brewed up on the company’s award winning M100andS30coffee machines.  



Mr Fitz Aqua Spritz launches on-trend new flavour

Mr Fitz Aqua Spritz has expanded its range of premium soft drinks with the launch of new Lemon, Yuzu & Turmeric flavour, which it will be showcasing at European Coffee, tea & Soft Drinks Expo.  Mr Fitz Aqua Spritz is served using pure filtered mains water though a distinctive branded dispense system.

The new Lemon, Yuzu & Turmeric botanically-brewed drink is an on-trend blend of authentic flavours that brings the total number in the range to more than 25. Exotic in taste, and vibrant in colour and style, this latest addition features Sicilian lemons blended with Japanese yuzu citrus fruit, and invigorating extracts of turmeric.

The new blend has been created to work as a sparkling or still long soft drink, meeting growing customer expectations that restaurants, bars and hotels will offer an appealing choice of adult soft drinks. It can also be served as a mixer with a spirit, and in dessert, mocktail and cocktail recipes.

Mr Fitz Aqua Spritz system, supplied by dispense specialist Brewfitt, is connected to the mains water supply and dispenses sparkling and still water, removing the need to store and serve water in disposable plastic and glass bottles.

Mr Fitz Aqua Spritz is an innovative partnership between drinks dispense technology company Brewfitt and soft drink producer Mr Fitzpatrick’s.


  • Mr Fitz Aqua Spritz is on stand J14 at European Coffee, Tea and Soft Drinks Expo.



The Italian Beverage Company at European Coffee, Tea and Soft Drinks Expo

The Italian Beverage Company (IBC) is making its debut at European Coffee, Tea and Soft Drinks Expo by mixing up some enticing drinks to showcase how operators can use the Simply range to add maximum flavor to the summer drinks menu.

It will be sampling a range of products throughout the Expo including its Simply Rhubarb and Simply Elderflower syrups both served with Simply Traditional Lemonade.

IBC will also be sampling from the new garden themed Simply syrups range.  The all new Rose, Elderflower, Rhubarb and Violet Simply Syrups can be added to chilled drinks including lemonades, frappes, shakes and smoothies.

IBC’s new Simply Birthday Cake Syrup will be on show adding a fun element to the drinks menu whilst feeding consumer demand for innovative flavour options.

This will be sampling as a Simply Birthday Cake frappe throughout the Expo.

IBC will also be sampling its Simply Topping Sauces which are available in 12 authentic flavours including a Vegan Chocolate option.














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