Italian Beverage Company pushes point of sale material
The Italian Beverage Company (IBC) is encouraging customers to take advantage of point of sale (POS) materials to help boost sales. IBC said POS can play a crucial role in marketing particular product lines or item such as a seasonal drinks.
IBC offers a range of materials including posters, strut cards, table talkers, and A frames, designed for use in visual merchandising to create seasonal or themed display areas. IBC said it can also provide bespoke POS to help boost sales further.
“Making use of strategically placed strut cards or table talkers, for example, can remind customers what’s on offer or highlight a special offer and are really helpful in getting a message across when staff are busy at the tills or serving other people,” said Ricky Flax, general manager, IBC.
“A priority, particularly in high street locations where competition is fierce, is to attract passing trade and get people through the door and here we can help with attention grabbing A frames which can be loaded with creative recipes, menus and offers to entice people in.”
Monin expands portfolio with green tea concentrate
Monin has added to its portfolio with a Green Tea Concentrate that pairs with Passion Fruit, Pomegranate, Mango, Lemon and Honey as well as on trend botanical flavours Jasmin and Hibiscus.
Lee Hyde, beverage innovation manager at Monin UK said:“Originally added to menus as a healthier alternative to black tea and coffee, Green Tea continues to help drive sales for many outlets due to its refreshing and slightly astringent taste.
“Establishments can enhance their iced tea menus by adding Monin Green Tea Concentrate, thereby offering a different take on a classic.”
New mixer brand for slimline market
A new mixer brand has been launched to challenge the ‘slimline’ market.
TwelveBelow, which claims to be the UK’s first naturally low sugar tonic, is already being sold in a number of restaurants and bars.
The new mixer brand has only 2.5 grams of sugar per 100ml and less than 12 calories per serving. The products are made with a dash of organic agave and contain no artificial sweeteners or preservatives.
TwelveBelow’s new range comes in four variants, including Classic Premium, Apple & Garden Mint, Pear & Cardamom and Rhubarb & Ginger.
TwelveBelow co-founder Melanie McNelly said: “The idea for the company started when we began to really look into light and slimline tonics, and we were shocked to find they still had a high sugar content with artificial sweeteners and the taste overpowered spirits.
“Our tonics have been developed to not only complement a whole host of spirits, but to taste great as a standalone drink without the high sugar content."
Scottish alcohol-free spirit enters the market
A Scottish premium alcohol-free spirit made from land and sea botanicals called Feragaia is the latest to enter the growing market. Feragaia’s contains 14 ‘responsibly sourced’ botanicals from both land and sea blended by hand and cut with pure Scottish water.
While many alcohol-free spirits rely on alcohol to carry flavour in the process, which is then stripped out, Feragaia is distilled in a process that does not contain alcohol.
Where possible it locally sources and forages its botanicals, like serrated wrack (seaweed), bay leaf and chamomile.
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