Former finalist of BBC’s apprentice launches nut milk brand
M+lkplus, the new nut milk brand has launched with two nutty flavours - Salted Honeycomb Hazelnut & Strawberry Cheesecake Cashew!
Both products are low in sugar and fortified with Vitamin D3 and calcium. All products are dairy free, Vegan Society Approved (2) with high nut content and no added sugar (3).
The bottles are available to the grab and go sector including coffee shops in 330ml single bottles.
Founder Camilla Ainsworth was runner up in The Apprentice 2018.
‘‘I wanted to make nut m+lk alternatives more easily accessible starting with the ‘to go’ sector, injecting variety and personality to the existing offering. We have created two competitively priced flavours that have mass market appeal, that not only taste amazing, but are full of vitamins and nutrients useful for people who are always on the go like myself, “ she said.
Adviso to launch hemp tea range
Adviso is set to launch a fully organic certified brand called Forever Hemp Tea.
The tea is available in three variants including Pure, balance and relax.
They are available in classic tea bags, pyramid tea bags and Nespresso compatible capsules.
- Adviso will be exhibiting on stand TT16 at European Coffee, Tea & Soft Drinks Expo.
7UP reunites with Fido Dido
7UP has reunited with pop culture icon, Fido Dido in a campaign to encourage people to slow down. Fido Dido will appear across 7UP Free limited-edition packs from April in an effort to drive visibility and to introduce the character to a new generation.
7UP Free, owned by Britvic, is the biggest Lemon and Lime sugar-free sub-brand in the UK.
Rachel Phillips, out of home commercial director at Britvic, said: “The brand’s 90thanniversary celebrations start in April, the perfect time for the limited edition packs to be launched. The eye-catching special packs are perfectly suited to go front and centre in fridges across foodservice channels. The products will be available throughout the summer season and we are mounting a massive support campaign to ensure that consumers are aware of the packs."
Löfbergs launches cold coffee concept
Löfbergs is launching a new concept for cold coffee beverages in restaurants and coffee bars across Europe and the UK.
The family-owned coffee roaster is launching a completely new concept adjusted for restaurants, coffee bars and other players in the out of home market.
“We want to encourage the development and become the leading player of cold coffee beverages in our home markets in the Nordic region and Great Britain,” said Leif Sjöblom, concept manager at Löfbergs.
The new concept consists of a combination of new products for serving cold coffee beverages, menus and machine solutions. It will offer the guest different varieties of iced coffee, cold brew coffee, Nitro, Creamy Cold Brew and Slush to drink on site or as take away.
Löfbergs has already launched the concept to a few different units in the Nordic market.
WMF goes digital
The WMF espresso fully automatic portafilter machine has received an upgrade with a new digital power pack.
It will allow baristas of the coffee machine manufacturer to benefit from WMF CoffeeConnect and Dynamic Coffee Assist technology.
This will be integrated into its machines and, WMF said, would give a boost to reliability and stability. This digital control technology enables machines to monitor their own operation and automatically adjust settings.
- WMF is on stand D16 at European Coffee, Tea & Soft Drinks Expo.
- For more information on European Coffee, Tea & Soft Drinks Expo, contact Sukhvir Hayre on +44 (0) 203 668 9809 or email firstname.lastname@example.org and check out stand and sponsorship options.
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