Union Hand-Roasted Coffee Launches Sparkling Black Cold Brew Coffee
Union Hand-Roasted Coffee is launching into the premium ready-to-drink coffee market this summer with the launch of Sparkling Black, a coffee soda with a hint of citrus.
Union said it saw the opportunity to create a refreshing coffee soda that showcased the fruitier flavours of lighter-roasted specialty coffee.
The single-origin coffee in Sparkling Black is sourced through Union’s ethical trading initiative Union Direct Trade from Esquipulas co-operative in Guatemala.
It said the drink contains more caffeine than most leading energy drinks, but is low in calories.
Union’s head of innovation Dave Law, who developed the drink, said: “It’s a massively exciting time to be launching Sparkling Black. With the natural energy and RTD coffee markets growing so enthusiastically, as well as lots of innovation in the cold brew coffee market, we feel Sparkling Black is a natural evolution for cold brew and RTD coffee in general.
“It’s a very refreshing drink and lends itself to many occasions - from a mid-morning pick me up or afternoon boost, to post-workout refreshment’.
Tango in three new sugar variants
Britvic is investing in its Tango brand with the introduction of three new sugar free flavours, a packaging re-design and a £2.2m marketing investment including TV.
The new flavours include Tropical, Strawberry & Watermelon and Orange sugar free.
Russell Goldman, commercial director, foodservice and licensed at Britvic, said that it wanted to continue to attract younger drinkers to the brand.
“That is why the new sugar free flavours of Tropical and Strawberry & Watermelon are such great additions to our range. As well as these, the unique ‘tang’ of our best-tasting Tango Orange will be available in a new and improved sugar free Orange variant as we continue to see people switching to low and no sugar alternatives of their favourite soft drinks,” he said.
- Britvic will be exhibiting on stand H8 at European Coffee, Tea & Soft Drinks Expo.
Starbucks to trial recyclable and compostable cups
Starbucks is to trial recyclable and compostable cups in New York, San Francisco, Seattle, Vancouver and London. It will choose the cup technologies from NextGen Cup Challenge winners announced earlier this month.
The NextGen Consortium and Cup Challenge is a worldwide collaboration between Starbucks, McDonald's, Coca-Cola, Yum! (owner of KFC, Taco Bell, and Pizza Hut), and the World Wildlife Fund aims to solve the environmental challenges surrounding single-use plastic-coated paper cups. Starbucks will also roll out new lightweight, recyclable strawless lids to all stores in the United States and Canada in the next year. The company is working to phase out plastic straws from more than 30,000 stores worldwide by 2020, eliminating more than 1 billion straws a year.
Fentimans launches campaign to Save the Botanicals
Fentimans is launching the Save the Botanicals campaign for Earth Day (Monday 22 April). To support the initiative Fentimans will launch a cocktail menu across top bars in the UK over the Easter Bank Holiday.
Fentimans has chosen the cause because of its own reliance on sustainable botanicals from the ginger root, yarrow and speedwell.
Teaming up with Plantlife, the wild plant conservation charity, Fentimans has compiled a list of botanicals that are amongst the rarest in Britain.
- For more information on European Coffee, Tea & Soft Drinks Expo, contact Sukhvir Hayre on +44 (0) 203 668 9809 or email firstname.lastname@example.org and check out stand and sponsorship options.
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