Truestart launches Cold Brew, Nitro and Home Brew Coffee
Coffee brand TrueStart has launched a new range of Cold Brew, Nitro and Home Brew Coffee.
The brand has been designed to target millennials and Gen Z and is made with Arabica coffee. It is also sugar free, vegan, 100% natural and has zero calories.
Its Cold Brew Coffee range is available in Original Black, Vanilla Coconut and Chilli Chocolate.
The Home Brew range has a Premium Instant Coffee, Dark Roast Coffee Beans and Nespresso-Compatible Pods.
Its Nitro Cold Brew is infused with nitrogen for a smooth, creamy, naturally energising brew. It can also can be drunk as an adult soft drink or even in an espresso martini.
Helena Hills, CEO & co-founder of TrueStart, said that the coffee sector is ready for a “challenger brand”.
“TrueStart is working with quality food and convenience outlets as well as bars and other recreational venues to really put Cold Brew Coffee on the map, not only as a refreshing grab & go drink, but the perfect adult soft drink and even cocktail mixer,” Hills said.
IBC launches profit boosting Simply Summer Favourites
The Italian Beverage Company (IBC) has launched ‘Simply Summer Favourites’, a new marketing campaign aimed at helping café operators maximise profits through the summer season.
The Simply Summer Favourites will focus on nine core products that form the basis of a new profit boosting seasonal drinks menu.
Café owners will be provided with top tips on in-store merchandising, point of sale material and a new Simply recipe collection.
Ricky Flax, general manager IBC, said “Simply Summer Favourites shows operators how to pull together and market an impressive range of new summer drinks that will become star performers through the warmer months, without the need for any specialist equipment or staff training.
“Our ‘no blender’ and ‘no milk’ Simply frappes are especially versatile and a back bar essential. Just pour over ice and serve or use as a base for more creative recipes such as our Simply Smores or Simply Caramel Popcorn Frappes which are really popular with millennials, the recipes for which are on our website.”
Perfectly Clear rebrands kids range
Perfectly Clear, the flavoured water brand, has unveiled a rebrand of its kids range. Perfectly Clear, owned by soft drinks producer Clearly Drinks, has rebranded to meet the sharp rise in demand for low calorie and sugar-free soft drinks. The children’s range comes 330ml bottles, available in Blackcurrant & Apple, Strawberry, and Orange flavours. It has no artificial colours, no artificial flavours, contains zero sugar and is Sugarwise certified.
Perfectly Clear is available to independent coffee shop chains through wholesalers.
Abbeychart extends coffee machine 'kitting' solution
Abbeychart, the liquid dispense specialist, has extended its bespoke ‘kitting’ solutions range to offer essential parts for popular equipment for coffee machine manufacturers, such as La Marzocco, La Spaziale and WMF.
The installation kit contains all the external components required to connect the coffee machine to the mains water supply whilst meeting the requirements of the Pressure Systems Safety Regs.
“We have developed a unique way of packing the components which means that there’s no hunting round the pack or running to the van, everything is to hand which saves time on site. If it’s in the bag it’s meant to be used and so it acts as a bit of a checklist too which is handy for inexperienced engineers,” explained Mark Taylor, managing director of Hawco who in 2012 acquired Abbeychart.