AG Barr takes stake in owner of non-alcoholic spirit brand STRYYK
AG Barr has invested an initial £1m in Elegantly Spirited, the owner of the zero proof spirits brand.
Its subsidiary business Funkin is to act as exclusive UK distributor for all products from Elegantly Spirited.
Roger White, AG Barr chief executive, said: “More and more consumers are seeking a drink that adds positively to their social experience but without the side effects of alcohol. We’re very excited to be involved in both investing in and growing the STRYYK brand in this new and fast moving consumer category”.
Elegantly Spirited is a recently formed venture from entrepreneurs Alex Carlton and Andrew King, original founders of the Funkin business.
Captain Kombucha adds variants and launches water kefir range
Captain Kombucha has added two new variants and has launched a new water kefir drinks range.
The brand, which is stocked in hundreds of pubs, restaurants and shops across London, has seen the arrival of Cayenne Pepper and Pineapple Peach flavours for its Captain Kombucha range.
It has also launched a new vegan-friendly sparkling fruit kefir drink range called Captain Kombucha’s ‘Oh My Gutness’. This is naturally fermented with water kefir grains and includes Original, Atlantic Raspberry, Cola and Ginger Lemon flavours.
Lucozade Energy gets revamped pack design
Lucozade Energy has been redesigned for the first time in over eight years. The new pack design has been implemented in five flavours to reinforce Lucozade Energy’s core message of great taste and energy.
“We know from research that consumers really like our refreshed Lucozade Energy packs and that this eye-catching new packaging will drive further interest in the range, which is already growing at 47% year-on-year,” said Bridget Hirst, Lucozade Energy brand manager.
The new range design includes Caribbean Crush, Wild Cherry, Brazilian, Pink Lemonade and Apple Blast.
World’s first gin with Scottish tea to launch
The world’s first gin to be distilled with Scottish tea, using the leaves of tea plants grown and nurtured in Scotland, is to be launched this summer.
The Teasmith Grower’s Edition, Broich Single Estate Gin has been created by husband and wife team Nick and Emma Smalley from Udny Green in Aberdeenshire, who launched their original award-winning product in 2016.
Established in 2016, Tea Gardens of Scotland is made up of nine growers based throughout Angus, Fife and Perthshire, who each have between 500 to 5,000 tea plants. The original Teasmith Gin is distilled with handpicked black loose-leaf Ceylon tea from Sri Lanka. Broich is the first tea to be produced by The Scottish Tea Factory in Perthshire, established by tea consultant Beverly Wainwright, who is affiliated with The UK Tea Academy.
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