Price of alternative milks come under fire

Price of alternative milks come under fire

The debate over the price of alternative milks took a new turn as Veganuary, the vegan charity, called on all coffee chains to drop the surcharge on plant milks last week.

It said that charging extra for plant milk was “a tax on climate-conscious customers”.

Coffee chain AMT Coffee backed the call by encouraging customers to try plant milk on World Plant Milk Day on 22 August  by offering 25% off all coffees ordered with it as well as an e-voucher for a free plant-based drink.

Alternative milks include products such as oat, coconut, and Almond.  

Earlier this year new research commissioned by Alpro For Professionals of 2,000 adults found that 48% of coffee drinkers are now regularly choosing plant-based milk for their coffee while on the go – with taste, health and environment among the biggest motivations for doing so.

Three out of 10 coffee drinkers (28%) said that they now choose a plant-based coffee shop option at least once a week, whilst one in 14 said they opt for plant-based coffees on the go every day.

According to Veganuary most high-street coffee chains currently charge between 20p to 50p extra when customers choose plant milk.  

Toni Vernelli, head of communications at Veganuary, said: “Charging extra for plant milk is effectively a tax on climate-conscious customers.

“This World Plant Milk Day we’re calling on all coffee chains to follow AMT’s lead and help halt the devastating impact animal farming has on our planet by providing free planet-friendly plant milk for all customers – before we all pay the price.”


  • We’re always looking for news stories.
    Got a story? Get in touch
  • For more information on stands and sponsorship at European Coffee, Tea & Soft Drink Expo 2020, which will take place at London’s Olympia on 19 and 20 May, contact Sukhvir Hayre on +44 (0) 203 668 9809 or email
  • For details of advertising opportunities. Get in touch with

Related articles

Newsletter Sign-up