National Tea Day partners European Coffee Expo

National Tea Day partners European Coffee Expo

National Tea Day is partnering with European Coffee Expo 2019 to create innovative, tea-led content to engage buyers from across the entirety of the hospitality and foodservice sectors.  

The partnership will see National Tea Day co-host a dedicated tea theatre within the event for the first time. This is part of a renewed focus by European Coffee Expo to incorporate leading content from across the beverages space.

John Bednall, director at European Coffee Expo, said: "European Coffee Expo is a show for stakeholders from all over the hot beverages industry, tea is a hugely growing part of this mix and we are working with National Tea Day to position tea in a leading light."

Diaz Ayub, commercial director at National Tea Day, said: "Tea is at a critical time in its hospitality journey. Venues are realising they need to upgrade their offering and are seeking new knowledge to help them do this. European Coffee Expo has shown a real commitment to creating genuinely innovative tea content."

Tea has seen a huge premiumisation in the past two years with consumers increasingly demanding a better quality product and experience and are prepared to pay more for it, following the trend of coffee which has transformed into a premium artisan product.

It is against this backdrop that European Coffee Expo 2019 is taking place once again at London's premier event space, Olympia on May 21-22, and is the industry meeting hub for beverage executives. After launching to great acclaim in 2018, next year's event will see the launch of an exciting new Tea Theatre, which is part of a large, dedicated tea zone created in response to demand from exhibitors and visitors to the show to provide a greater tea presence.

Diaz added: "The sessions will feature tea masterclasses, seminars and pairings so attendees can understand how tea can become more profitable. A well thought out tea strategy can see increased yield, improved footfall and most importantly happier customers."

He continues: "We strongly recommend that tea brands embrace this as the forum where they can meet buyers who have a real commitment to offering a better type of hot beverage to their consumers."

National Tea Day brings two years of hospitality events and marketing expertise to the collaboration having previously hosted tea pairing summits at venues including The Savoy, The Royal Lancaster and Shangri-la at The Shard and having run their tea pairing experience at industry events such as The Harrogate Fine Food Fair.



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