Maxime Herbaut from EAT heads to La Cimbali

21/08/2019
Maxime Herbaut from EAT heads to La Cimbali

La Cimbali has appointed the former coffee and beverages manager at EAT, Maxime Herbaut, to the newly created post of sales operations manager.

He will be responsible for delivering operational excellence for La Cimbali by developing and implementing the company's Coffee Operational Excellence strategy. This has been set up to deliver a “gold standard”  in client care, from initial contact and site planning through to equipment installation and after sales support and maintenance.

He will also head La Cimbali’s After Sales Training Team, with a focus on delivering high quality support to customers through pro-active visits, reactive assistance as well as barista training courses.

“Max has an excellent track record in the industry and we are delighted that he has joined the Cimbali team,” said Daniel Clarke, managing director, La Cimbali. 

“At a time when we are changing focus from being an equipment manufacturer and supplier to play a more over-arching consultative role in which we can use our expertise to add value much earlier on in the buying cycle, Max’s experience and input will be invaluable.”

Herbaut previously managed the coffee and beverages team at EAT, the chain which was recently purchased by Pret A Manger and was responsible for selling over 8 million coffees a year.  (See BBW interview with Maxime Herbaut)

Prior to that, he worked at Pret A Manger as senior international coffee ambassador, where he supported the brand coffee strategy across the UK, France and Hong Kong.

“One of the challenges in the industry right now is that the artisan shops want the revenue streams of the branded chains and the branded chains want to match the artisanal element in terms of a speciality coffee offer,” said Herbaut.

“I am really looking forward to supporting customers through this challenge by helping them discover what is best for their business and their customers and subsequently using La Cimbali expertise to help deliver coffee operational excellence.”

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