La Cimbali celebrates return to European Coffee Expo
Why European Coffee Expo in 2019?
It’s a brave move to launch a new trade show in an industry that’s already very well supported with similar events.
However, the European Coffee Expo team certainly delivered on its promise of a fresh approach. The show had a buzz about it. European Coffee Expo was focused and relevant. The team have great plans for a significantly larger event in 2019, with additional floor space and more interactive elements which will attract a greater number of visitors.
The key appeal for us is the opportunity to meet with senior level buyers in a pleasant environment that is conducive to doing business. Based on our experience so far and plans in the pipeline for 2019 we had no hesitation in committing for next year.
How was the inaugural event for La Cimbali?
We sponsored the VIP Lounge at the inaugural event and that proved to be an excellent decision. The additional floor space allowed us to create a branded 'La Cimbali' zone where we could network with visitors, entertain guests and, most importantly, demo our latest S30 and S20 superautomatic bean to cup machines, all in a very relaxed environment.
In my opinion, the organisers have got it just right. They are very well connected, collaborating with numerous leading names across the industry which undoubtedly encouraged the right calibre of visitor, the sort that takes coffee seriously and really wants to improve their offer by investing in technology. That is the operator that we want to partner with and we were delighted to see so many at European Coffee Expo.
What can visitors expect from La Cimbali next year?
Next year we will further develop the VIP lounge area, creating a greater opportunity for visitors to experience our coffee expertise in action.
We plan to have specific traditional and superautomatic areas where we showcase our technology across the breadth of the range, highlighting our capability to deliver consistent coffee quality, whatever the application or requirement.
We will also launch some new technology at European Coffee Expo. But that’s under wraps at the moment. Suffice to say, all will be revealed when the time is right!
La Cimbali is exhibiting on Stands G9 and H16 at European Coffee Expo at London's Olympia on May 21-22.
European Coffee Expo has a buzz about it.
The organisers are very well connected, collaborating with leading names across the industry which undoutedly encouraged the right calibre of visitor - the sort that takes coffee seriously.
Daniel Clarke, managing director, La Cimbali, sponsor of European Coffee Expo's VIP lounge.