Alternative milks are set to grow as increasing numbers of consumers opt for plant-based options

03/04/2019
Alternative milks are set to grow as increasing numbers of consumers opt for plant-based options

Half of coffee drinkers drinkers now regularly choose plant-based options while out of home, with the figure set to continue rising, according to new research commissioned by Alpro For Professionals.

Its survey of 2,000 adults found that 48% of coffee drinkers are now regularly choosing plant-based milk for their coffee while on the go – with taste, health and environment among the biggest motivations for doing so. Meanwhile, only one in five of all coffee drinkers reported that they have not tried a plant-based alternative out of home.

Three out of 10 coffee drinkers (28%) said that they now choose a plant-based coffee shop option at least once a week, whilst one in 14 said they opt for plant-based coffees on the go every day.

Almost half of coffee drinkers (45.5%) said it was important that their favourite coffee shop offered plant-based alternatives. And one in four coffee drinkers (25%) said they were more likely to be a regular visitor if the outlet offered a good range of plant-based alternatives.

Just over a quarter of coffee drinkers (27.7%) said they wanted to see more plant-based drinks options on menus, with Soya, Almond, Coconut and Oat options making up their favourite serves.

Alpro said that across the UK, it is estimated that 21M plant-based coffee drinks are now being served each week, with more than two out of five (44%) of all the coffee drinkers surveyed saying that they will ‘definitely’ or ‘probably’ be planning to drink more plant-based coffee during the coming year. 

Interestingly, men aged 34 and under were the most likely group to choose plant-based drinks when out of home.

“Our new research shows there is a massive opportunity for coffee outlets of all shapes and sizes to make sure they are making the most of plant-based during the year to come,” said Abbie Hickman, head of coffee marketing for Alpro UK & Ireland.

“No longer a niche offering, plant-based has now firmly hit the mainstream as a choice for an ever-increasing number of coffee drinkers, irrespective of their dietary persuasion.”

 

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