Gloria Jean's Coffees unveils site plans for UK
Gloria Jean’s Coffees (GJC), the Australian coffee shop chain, has told Coffee Business World that its initial openings will focus on major cities throughout the UK.
Its first UK site is set to open at the St Enoch Centre in Glasgow, followed by a second site on Sutton High Street, it confirmed.
Gloria Jean’s will then target London, Edinburgh, Manchester and Cardiff.
“We will look to leverage off locations with high foot traffic, such as high streets and shopping centres, in addition to retail parks and travel hubs," Nicholas Brill director of international at Gloria Jean’s Coffees told Coffee Business World.
“Our team has identified multiple outlets of interest across the UK where we would like to deliver within the next 10 years. Several potential premises have been earmarked for 2019 across London and their success will hugely influence the openings of our future stores across the UK.”
GJC said that the UK was an important strategic market for its Master Franchisor Retail Food Group, and a natural platform to plan further expansion into Europe.
GJC announced its plans to launch into the UK market in 2018 with plans for 190 sites. It has signed a franchise deal with Naweed Nasir, director of Green Valley Foods.
“In the UK, the speciality coffee market is increasing in demand and we believe GJC’s unique offering would meet those needs,” said Brill.
“UK coffee consumers are becoming more conscious what they’re drinking and are deeply interested in the source and quality of the beans. Our company are proud coffee experts with a history spanning nearly 40 years."
Its UK stores will offer a with Nitro cold brew on tap, with its award winning espresso blends and a premium food offering.
GJC has recently undergone a brand transformation in Australia, which turned its focus towards renewing coffee standards. This focused on ensuring best practice across equipment and brewing/roasting techniques and the rebrand includes a new look for its international markets covering store design, logo and uniforms.
“The UK stores have been influenced by the Australian rollout and while some elements of the food menu have been customised to meet the demands of UK markets, the drinks offering will largely mirror Australia’s,” Brill added.