Experience the World's most innovative low and no drinks brands at The Mindful Drinking Festival

Experience the World's most innovative low and no drinks brands at The Mindful Drinking Festival

Smart operators know that stocking, displaying and serving a better range of soft beverages (in addition to coffee and tea) will lead to improved customer appeal, sales and profits. Club Soda, who are curating the Soft Drinks Talks & Tasting Theatre at European Coffee, Tea & Soft Drinks Expo in May will be putting over 50 fantastic innovative low and no-alcohol drinks under the spotlight at the Mindful Drinking Festival this weekend. And it is FREE!!

Club Soda's seventh Mindful Drinking Festival will once again fill the Old Truman Brewery this Dry January, with the biggest and best low and no-alcohol drinks.

The two-day event will showcase:

  • Over 50 of the top low and no alcohol drinks producers
  • free masterclasses, drink talks, beer and tea tastings and with the country’s leading experts including Camille from La Maison Wellness, The Hox Southwark and Rui from Glass People Tree
  • inspirational talks and panels on the Champs Motivation Stage by influencers and experts on changing drinking habits and living healthier lifestyles.

It’s the perfect opportunity for anyone looking for great new drinks to try and buy in this growing low and no market, including craft beers, wines, spirits, lower-sugar sodas, tonics, infusions, teas and coffees. They’ll be some great producers from the tea, coffee and soft drinks market attending including for the first time up-and-coming brands like Abstract Flavour from Germany, Good Koffee, Heyday Maté and Kashmiri Tea House.

The boom in low and no alcohol drinks has been partly fuelled by the 8.6 million people who will be cutting down their drinking next year. Not happy to put-up with a compromise drink when at home or going out, mindful drinkers of all kinds are reaching for the new wave of alcohol-free beers, spirits, wines and craft sodas.

Club Soda founder Laura Willoughby MBE, said: “After overdoing it at Christmas and New Year, the festival is a great place to discover a new favourite tipple, whether you are on a January health-kick, looking for new flavours or trying for a baby in 2020.

You don’t have to be doing a dry January to come along, you may just want to swap out a few alcoholic drinks for something a bit healthier. So, whether you’re going sugar-free, on a fitness regime, drinking more mindfully, or going alcohol-free, we think you will find something to hit the spot.”

The free festival is supported by Lyre’s Non-Alcoholic Spirits, Old Mout Cider, UpFlow Brewing Collective and Lindeman’s Wines.and takes place on Saturday 18th January from 11am to 6pm and Sunday 19th January from 10am to 5pm at The Old Truman Brewery, Brick Lane, London, E1 6QR. www.mindfuldrinkingfestival.com

Club Soda is the UK's Mindful Drinking Movement. They support individuals to rethink their drinking habits, have built an online drinks and venues guide (clubsodaguide.com) featuring the best pubs and bars for mindful drinkers and curate the best alcohol-free drinks at the Mindful Drinking Festivals.

At European Coffee, Tea & Soft Drinks Expo (Olympia, London May 19th & 20th 2020) Club Soda will be curating a series of panels, talks, tastings and demonstrations that will help any hospitality business - from bars, cafes, restaurants, pubs, hotels, workplaces and leisure outlets - serve a great range of soft beverages to boost revenue. There will be in-depth guides to the drinks in this space, so everyone gets to know about the new wave of botanicals, wines, brews and craft sodas that are currently in high demand.

Plus the Premium Soft & Non-alcoholic Drinks Zone will feature an outstanding range of drinks including RTD, smoothies, water, NOLO(no and low alcoholic drinks), adult premium, alcohol replacement, kombucha, iced tea, milkshakes, mixers, soda, fizzy drinks, shrubs, cordials, juice, hot chocolate, flavoured water, ginger beer, cold brew, crushes, etc.



For more information on stands and sponsorship at European Coffee, Tea & Soft Drink Expo 2020, which will take place at London’s Olympia on 19 and 20 May, contact John Blackley on +44 (0) 203 668 9809 or email johnblackley@europeancoffeeexpo.com

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