A brand new exhibitor for 2020, Zumex, a global leader in the design and development of professional automatic and commercial juicers for the hospitality industry reveals what to expect from them at the show in May.

  • You have booked to exhibit at European Coffee, Tea & Soft Drinks Expo 2020 for the first time. Can you tell us why?

As a global leader in the design and development of professional automatic and commercial juicers for the hospitality industry, it is the first time we have decided to attend this event, specialising in professional services for coffee, tea, soft drinks and other non-alcoholic products.

We think that European Coffee, Tea & Soft Drinks Expo 2020 is an ideal opportunity to showcase our new products and strengthen our presence in the British market, which is a very important market for us. We have been operating in the UK for 20 years through our British subsidiary and distribution network, which are essential for us to increase our market share.

  • What key product or products are you planning to showcase at the show? 

ZUMEX® is attending the European Coffee, Tea & Soft Drinks Expo 2020 to present its range of fruit and vegetable juicing solutions. These innovative developments, with attractive designs and great attention to detail, are ideal for a different range of contexts and aim to create a healthy and unique experience in juice bars, cafes and restaurants.

ZUMEX® will be showcasing its most compact and versatile solutions, as well as its most efficient, powerful and robust self-service juicers.

New SOUL Series 2, the most compact professional juicer on the market with a stunning design. A range of premium machines designed for unique settings.

SOUL Series 2 is the first automatic juicer to feature the Internet of Things (IoT) which means it can remotely offer real time data about performance and preventive maintenance, thus improving the productivity of juice businesses across the globe.

Minex, an automatic juicer with easy Push Button operation, which prepares a serving of freshly squeezed juice in just five seconds. The most chameleon-like juicer thanks to its 12 colours. 

Multifruit, the premium commercial juicer that combines power and performance. With its range of five colours, it has become the perfect choice for a wide variety of non-stop juice service contexts such as cafés, healthy food restaurants, cocktail bars and juice bars.

This new version is perfect for juicing the most out of all types of fruit and vegetables.

Versatile Pro is the perfect combination of versatility and performance. It has exceptional technology, superior capacity and is well prepared to cater for high demands for the best freshly squeezed juice in restaurants, cafes and hotels.

The new Versatile Pro Cashless is perfect for offices, business centres and self-service areas that want to offer freshly squeezed juice to employees and customers.

  • What are your plans for the year ahead? Are there any new launches or initiatives planned?

Zumex®'s pioneering spirit is reflected in new concepts that respond to new lifestyles and accompany its machines in any setting, juicing the most out of all fruit and vegetables, whether in a café, restaurant or self-service context.

One of the highlights that will be presented to the British market is the new SOUL Series 2, which marks the beginning of a new era of premium innovation in design and connectivity in the professional automatic juicer industry.

The new SOUL Series 2 reinvents the way to enjoy freshly squeezed juice through design and innovation. Created for cafés and juice bars, but also for boutique hotels, cocktail bars, business centres and catering companies, the new generation of SOUL is a more mature and totally revamped model of the revolutionary juicer with which the firm created the concept of premium automatic juicers five years ago.

The connectivity of the new SOUL represents an unprecedented leap forward, earning it the crown of the market’s first Smart Juicer. All of this in the minimum space needed to change the world of juice forever.

Another of the latest additions on show at our stand will be the new Versatile Pro Cashless, a solution where freshly squeezed juice and cashless payment technologies go hand in hand thanks to this new professional self-service juicer. 

Up until recently, coffee and soft drinks were the only drinks option during the working day. Now, thanks to the arrival of freshly squeezed juice, there is now a faster and healthier option available in offices around the world. The new Versatile Pro Cashless is a revolutionary, highly compact, contactless cashless solution, and due to its small size, it fits easily into any office corner.

This completely new range is based on the successful Versatile Pro model, a range of machines that have proved to be a huge hit in food and drink chains around the world, such as Starbucks, Subway and Costa Coffee.

The new machine stands out for its easy, highly flexible payment system as it incorporates cashless technology for up to four methods of payment including contactless with mobile phone and card (either personal or corporate), chip, magnetic stripe and MIFARE. In addition to being easy to operate and very user-friendly, this juicer is also easy to clean thanks to its 1Step Kit.

In short, a machine with a state-of-the-art design that is perfect for optimising break times in new workplace environments and for promoting a healthy lifestyle, even during the working day.

  • What do you see as the key current opportunities and challenges for the sector right now?

Today, healthy food consumption alternatives in establishments are one of the company's main growth opportunities in the British market.

The growing interest in healthy living, together with new on-the-go trends, is a positive scenario for our food service juicers. These solutions share the same objective: fostering a change in the mindset of people around the world, encouraging them to live a healthier lifestyle by developing juice options that transform eating habits through great design and innovation.

The company's commitment to design and innovation aimed at achieving a healthier lifestyle is being warmly welcomed by consumers. The firm's range of juicers satisfies the demands of thousands of consumers for fresh and organic products with its easy, quick and transparent solutions.

Another growing trend is 'Zero Waste' or 'Trash Cooking', which many call the art of taking advantage of every part of the food we eat, discarding nothing. The main purpose of this new way of understanding cooking is to reduce food waste, using all parts thanks to new culinary techniques. This trend also includes the so-called 'ugly foods', i.e. fruit and vegetables which are not approved for sale in large retail chains because of their appearance. The ZUMEX® project began precisely with this in mind, aiming to create new technologies which have proven to be effective in promoting the consumption of citrus fruit, and preventing food waste of all these fruit and vegetables.

You can register for European Coffee, Tea & Soft Drinks Expo, May 19th & 20th 2020, Olympia, London for FREE


For more information on stands and sponsorship at European Coffee, Tea & Soft Drink Expo 2020, which will take place at London’s Olympia on 19 and 20 May, contact John Blackley on +44 (0) 203 668 9809 or email johnblackley@europeancoffeeexpo.com 

Zumex will be exhibiting on stand D25  at European Coffee, Tea & Soft Drinks Expo on 19th-20th May 2020.

For more information on Zumex go to their website www.zumex.com

For more information on stands and sponsorship at European Coffee, Tea & Soft Drink Expo 2020, contact John Blackley on +44 (0) 203 668 9809 or email johnblackley@europeancoffeeexpo.com

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