Andy Byron, events, training and trade marketing manager at teapigs tells Beverage Business World how the much loved brand is looking forward to bringing ‘just fine tea’ to European Coffee, Tea & Soft Drinks Expo

  • You have already rebooked for European Coffee, Tea & Soft Drinks Expo 2020. Can you tell us why?

We’re excited to attend  European Coffee, Tea and Soft Drink Expo again this year as it is clear that the focus of the show is to celebrate the drinks themselves. We believe in something very simple – no airs, no graces, just fine tea. Basically, we love tea but don’t like the snobbery that can come with it. Instead we concentrate on offering the very best tea we can find and not taking ourselves too seriously. We know there are lots of coffee shops out there serving great coffee but not necessarily great tea – we’re on a mission to change that. This show is a great place to do this!

  • What do you see as the key current opportunities and challenges for the sector right now?

Opportunities - More and more consumers are looking for drinks that give them specific health benefits and demand for healthy green and herbal teas is growing. All our teas are healthy but we’ve noticed that more and more people are asking specifically about the benefits. That’s why we’ve launched our new range of ‘feel-good teas’ with three more being premiered at the European Coffee, Tea & Soft Drinks Expo. They all have ingredients that will give consumers specific benefits. And we’ve made sure they taste amazing too. Matcha green tea is also becoming really popular with people switching one of their morning coffees with a Matcha Latte to benefit from its nutritional value and the calm, focused energy it’s famous for. We have just introduced our new Matcha Latte sachets, which are available in chai, turmeric or cocoa flavour. They’re made from pure, premium, organic matcha and real, all-natural ingredients – no sweeteners or milk powders – you just add hot milk. 

Challenges - PLASTIC. Many tea companies are working to eliminate plastic from their products and prove their environmental credentials, however teapigs is ahead of the game and has been addressing this for some time. teapigs’ range of tea temples and all the packaging they come in are plastic free. We invested in the soilon bags (made from corn starch) for our tea temples to hold the tea, natureflex bags to keep the tea fresh inside the pack (it’s made from wood pulp but looks like plastic) and the pack cartons are made from FSC certified paperboard and vegetable ink is used for printing.

  • What key product or products are you planning to showcase at the Expo in 2020? 

We’ll be showing off our BIG range of whole leaf teas and display options and we’ll be sampling some of our favourite teas (including our organic matcha and feel good range) as well as showing off our serving and retail offerings.  

Andy Byron will also be presenting a session in the Tea Theatre Workshop at European Coffee, Tea & Soft Drinks Expo


Teapigs will be exhibiting on stand G34  at European Coffee, Tea & Soft Drinks Expo on 19th-20th May 2020.

For more information on teapigs go to their website https://www.teapigs.co.uk/

For more information on stands and sponsorship at European Coffee, Tea & Soft Drink Expo 2020, contact John Blackley on +44 (0) 203 668 9809 or email johnblackley@europeancoffeeexpo.com




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