Exhibitor Profile – SPIRAL TEA


Francesca Raffa, Spiral Tea, reveals the brands plans for European Coffee, Tea & Soft Drinks Expo

You have booked to exhibit at European Coffee, Tea & Soft Drinks Expo 2020 for the first time. Can you tell us why?

I have booked onto the exhibition for the first time this year as Spiral Tea is new to the market and is just beginning. The idea has been spiralling in my head for the past few years and I took this year to truly focus on it and make my passion come to life. For its launch, I thought there would be no better place than to be a part of one of the biggest Coffee, Tea & Soft Drinks Expos in Europe.

What key product or products are you planning to showcase at the show?

The key products that I will be showcasing are the colourful set of seven loose leaf tea blends. The concept is intertwined with three passions; Art, Culture, and Health. Each tea blend represents its countries culture, traditions, herbal remedies and native flowers or plants with its relevant health benefits.  The artistically created packaging gives each blend its own character. All recyclable material used and non-plastic nature-flex inner seal to keep the tea fresh. I have also included ten natural paper drawstring tea bags in the packaging to give the choice to the consumer, you know yourself how you like to have your tea it's a personal thing!

What are your plans for the year ahead? Is there any new launches or initiatives planned?

My plans for the year ahead is really getting my brand out there, this is an exciting time with a ray of opportunities and I will be targeting different retailers that I believe will fit in with the story and value of my product; Focus is getting Spiral Tea on the shelves.

What do you see as the key current opportunities and challenges for the sector right now?

There is a lot of competition when it comes to tea brands, it's booming at the moment and there are a lot of new brands starting up (like myself). Some would say the market is saturated but the way I see it is each tea brand has its own story making it more than just tea and that is what consumers buy into more. However, tea is one of the most consumed drinks in the world! Along with that comes its multiple health benefits making it more than just a drink. With health crazes on the rise worldwide and everyone being more environmentally conscious consumers are always looking out for new varieties of what they already love!



Spiral Tea will be exhibiting on stand T3 in the Tea Trail at European Coffee, Tea & Soft Drinks Expo on 19th-20th May 2020.

For more information on Spiral Tea go to their website www.spiral-tea.com

For more information on stands and sponsorship at European Coffee, Tea & Soft Drink Expo 2020, contact John Blackley on +44 (0) 203 668 9809 or email johnblackley@europeancoffeeexpo.com



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