Exhibitor Profile - JOINTHEPIPE


Lucie Ladigue, jointhepipe, reveals the brands plans for European Coffee, Tea & Soft Drinks Expo

You have booked to exhibit at European Coffee, Tea & Soft Drinks Expo 2020 for the first time. Can you tell us why?

We booked the stand as we are expanding to new horizons. We are an Amsterdam-based company and our goal is to provide the world with reusable water bottles to fight single-use ones and install refill stations to encourage people to refill their bottle. This show will hopefully help us gain great exposure worldwide but also increase people’s awareness on the plastic soup located in the middle of the ocean. We are very excited to offer every attendee a reusable bottle when entering the event to make sure they go for a sustainable drink rather than a single-use plastic bottle every day of the show. 

What key product or products are you planning to showcase at the show?

We will showcase both our pre-filled reusable water bottles and refill stations. We will promote the London bottle and our indoor refill stations

Our reusable bottles are:

- filled with filtered tap water

- made from sugarcane

- BPA free

- made in Holland

- dishwasher proof

What are your plans for the year ahead? Is there any new launches or initiatives planned?

We are currently launching a new bottle: the 0.5L Nairobi bottle which can be personalised or not. We are also planning to start with the Manchester bottle. Currently we only have the London and Birmingham ones in the UK. (Nairobi 0.5L attached as well). We keep sending bottles to Africa and delivering clean drinking water in schools.

What do you see as the key current opportunities and challenges for the sector right now?

Plastic is a major problem in every industry. Changing its single-use bottle for a multi-use is a first step and should be available asap everywhere in the world. We are trying our best to deliver these solutions to hotels, supermarkets, schools, hospitals etc. to reach as many people as possible. 



jointhepipe will be exhibiting on stand E18  at European Coffee, Tea & Soft Drinks Expo on 19th-20th May 2020.

For more information on Jointhepipe go to their website www.join-the-pipe.org/eng

For more information on stands and sponsorship at European Coffee, Tea & Soft Drink Expo 2020, contact John Blackley on +44 (0) 203 668 9809 or email johnblackley@europeancoffeeexpo.com


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