European Coffee, Tea & Soft Drinks Expo launches Soft Drinks Pavilion and sampling station

17/04/2019
European Coffee, Tea & Soft Drinks Expo launches Soft Drinks Pavilion and sampling station

Visitors to European Coffee, Tea & Soft Drinks Expo can boost their soft drinks sales by offering customers a more innovative and interesting range.

Soft drinks are recognised as one of the biggest growth opportunities for the hospitality industry as reduced alcohol consumption and health concerns are increasingly driving consumers purchasing decisions.

Adults want more premium soft drinks with more interesting flavours and serves. That is why the Expo has introduced a Soft Drinks Pavilion and `Sampling Station', the latter run in association with the BII (British Institute of Innkeeping) that will enable visitors to sample some delicious cold drinks.

Annie Swift, event director for Quinic Events that runs European Coffee, Tea & Soft Drinks Expo, said: “This rise in informed consumers and the amount of information available to them is one of the key drivers behind the health and wellness mega-trend.

“Offering something different that appeals to that consumer trend can be a great profit booster for hospitality venues.”

 

 

Related articles

Newsletter Sign-up