European Coffee Expo ‘Exhibitor spotlight’: So Pure Beverage Technology


Each week we’ll be bringing you the latest news, exhibitor profiles, visitor information, conference speakers and more to keep you up-to-date with what’s going to be happening at European Coffee Expo, which takes place at London’s Olympia on May 22-23.

Here we turn the spotlight onto So Pure Beverage Technology, which will be exhibiting on Stand E12.


What are the main products you will be exhibiting at European Coffee Expo?

So Pure Beverage Technology will be showcasing a range of coffee machines including the Platinum Collection from bean to cup, ambient liquid coffee and instant machines, alongside our domestic/commercial pod solutions.

Taking centre stage will be the ‘Professional Collection’ offering a stylish collection of traditional barista machines. This offers handcrafted barista machines for professional to lifestyle level, and are manufactured using 100% stainless steel water components. This is an excellent choice for food hygiene and reducing water imperfections with zero metal migration. 

From busy dedicated barista locations to stylish designs within home life or small environments, whether it’s our grind or our pure 7-10 gram coffee capsule options, the Professional Collection machines deliver those velvet barista textures.

What do you see as the key current opportunities and challenges for the sector right now? 

The coffee and beverage marketplace is changing so fast and we have expanded our range of solutions as the workspace has become the new coffee shop and the coffee shop is the new workspace. It’s no longer the classic locations and this has inspired So Pure to rise to the challenge in offering our clients that perfect beverage experience.

Increasing consumers drinking knowledge means our customers are requiring even more specific solutions, higher standards and quality for all drinking locations. The challenges of educating, advising customers on craftsmanship, machine quality and taste remain. No matter where the drinking experience may be, it’s no longer about the lowest cost coffee machine and price point. Consumers have raised the bar with their love for a premium velvet textured coffee that cannot be recreated by technology add ons, but only with robust, high quality components, like our Swiss brewers, offering that precision and perfect pressure with reliability.

Our strive for quality has resulted in our new range, The Professional Barista Collection, using 100% stainless steel boilers and Thermoblocks offering zero metal migration in water. This has allowed us to provide defining high quality beverage solutions to new markets. Creating that amazing drinking experience can only be achieved with components, which we truly believe in, which is why we use only the highest quality materials and a minimum use of breakable plastics.

Nowadays, a beverage machine is an amalgamation of consumers’ requirements and buyers needs. But the primary challenges of the original pioneers of the Italian espresso machine still apply. An amazing drinking experience every time can only be achieved from a quality machine built by craftsmanship at all levels.

Why European Coffee Expo? What attracted you to exhibit at this show?

With such a diverse spectrum of visitors and industries visiting European Coffee Expo 2018, it truly offers So Pure Beverage Technology the perfect opportunity to showcase our collections and new collection of barista beverage machines ‘The Professional Collection’. This is allowing us that important business exposure of beverage machines and company ethos which is So Pure.

So Pure will be exhibiting at European Coffee Expo on Stand E12 at London’s Olympia, May 22-23 register here.

So Pure Beverage Technology

Unit 30 Calibre Ind

Park Laches Close

Off Enterprise Drive

Four Ashes


WV10 7DZ



Managing Director

Suky Matharu

Tel: 01902 798606


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So Pure collections combine the So Pure passion of traditional Italian coffee machine style with modern day life. Crafted from years of drinking perfection within every cup, from design through to manufacturing innovative beverage solutions from bean to cup, ambient liquid coffee to capsule.

Our pure commitment in creating the perfect beverage machine, no matter the drinking destination, from workspace drinking locations, hotels, boardrooms to home life, each cup should embrace those intense aromas and lingering flavours.

When coffee is your business you shouldn’t settle for anything less than pure beverage perfection.

Which is why we think there is only So Pure.

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