ECE’s experts debate if coffee-only offer is sustainable in London

ECE’s experts debate if coffee-only offer is sustainable in London

A coffee-only offer is no longer feasible in London, as operators face rising business costs and need to drive up average transaction values, through sales of more food and alcohol. That was one of the topics being debated by the Steering Panel of European Coffee Expo, who met at Fernandez & Wells in Somerset House, London, last week to discuss key aspects of the show and help determine conference content.

European Coffee Expo, from Quinic Events, owners of Coffee Business World, will debut at London’s Olympia on May 22-23 with the Steering Panel - made up of leading buyers from the sector - is  instrumental in its positioning and offer. 

Later openings, becoming licensed to sell alcohol (with a focus on premium - craft beer and cocktails), and a high quality grab-and-go plus casual dining menus were all cited as ways to drive sales and customer spend. Innovation was key too, with some seeking to drive footfall through introducing ‘limited edition’ offers as a way to trial new products and add interest.

Operators were also in agreement that space remained a constant challenge, both from finding good sites on the high street (with independents often losing out to major chains) to utilising storage within existing sites, where careful thought was continually given to what products were stocked and how they were displayed.

Steering panel members in attendance were: Artisan’s Magda Harrison; BEAR’s Craig Bunting; Black Chapel Coffee’s Anthony West; Compass Group’s Sonia Louro Carvalho; Doctor Espresso’s Russell Kerr; Grind’s David Abrahamovitch; Harris & Hoole’s Josh Brown; HasBean Coffee’s Stephen Leighton; Harrods’ Bartosz Ciepaj; Society Café’s Adrian Campbell-Howard; 200 Degrees’ Tom Vincent, and Fernandez & Wells’ Rick Wells.

For further details of the full Steering Panel, click here.

Thanks to JING tea and HasBean Coffee for providing refreshments.

  • JING tea is exhibiting at European Coffee Expo at London's Olympia on May 22-23 on Stand C9.


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