Coca-Cola to focus on Costa plans for RTD, stores and vending machines
Speaking to Bloomberg about its first quarter results, he said the transition and integration over to Coca-Cola has "gone very well.”
"The first step in establishing and using coffee as part of a broader coffee platform will be the ready-to-drink coffees that we will be rolling out later in the second quarter,” he said.
“We are working with the management team there to really update plans and visions we saw for accelerating, not just the ready-to-drink coffee but the vending machines, the bean machines and stores in Europe and out in Asia. We will be pulling that together in the course of this year and you will start to see this moving forward.”
The news comes as he revealed, during a Q1 2019 earnings call, that Costa was a platform for coffee overall and said there would be further news “in the weeks ahead”.
In its first quarter results Coca-Cola said: “During the quarter, the company completed its acquisition of Costa Ltd, which gives Coca-Cola a significant entry point into hot beverages and a global platform in coffee.
"In the second quarter, the company will begin to leverage Costa's scalable platform across formats and channels with the introduction of Costa ready-to-drink products.”
Coca-Cola also revealed plans to launch its own Coke Coffee into 25 markets.
- Tim Cox, drinks innovation manager, at Costa Express is a member of the European Coffee, Tea & Soft Drinks Expo's Steering Panel.