Brewdog backs coffee chain The Coffee Apothecary
Writing on its blog Brewdog said that it had backed founders Ali and Jonny Aspden to open a second site in a former charity shop in its hometown of Ellon. The Coffee Apothecary already has a site in Udny.
“We love their focus on ethical sourcing, service and quality,” the blog said.
“As with craft beer, coffee is undergoing a modern-day revolution; attitudes are changing as people discover the vast array of different flavours, regions and growers that are out there. We have keyed into Ali and Jonny’s spirit of creating somewhere they would like to enjoy a coffee or a drink by fitting out the Ellon Coffee Apothecary with five taps, which in time will be pouring freshly-kegged BrewDog beer.”
Equity Punks, shareholders of Brewdog, will also receive 5% discount off everything they offer too.
At the end of last year, Brewdog revealed that it was now roasting its own coffee to supply its UK pub chain. The coffee will be available to any customers that order an espresso or French press cafetiere.
The brewer has been working with its own Ellon roastery, sourcing and crafting coffee beans from Brazil. The beans come from Fazenda Passeio – the heart of Brazilian coffee country. It has also started to harness some of the casks in its barrel store to create a barrel-aged BrewDog coffee blend.
Last month BrewDog took to the skies for the ultimate immersive craft beer experience on the maiden flight for BrewDog Airlines, the world’s first carrier dedicated to the enjoyment of great craft beer, 35,000ft in the air.
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