Roastery business for Artisan founders 'exceeds expectations'

Roastery business for Artisan founders 'exceeds expectations'

Curious Roo, the roastery launched by the founders of the Artisan coffee shop chain Edwin and Magda Harrison, has traded beyond expectations after only six months in operation.

The roastery operates as a standalone business to its coffee shop chain and is based in West London.

Earlier this year Artisan said (CBW 6 February) that Curious Roo represented somewhere in the region of a £100,000 investment. 

The Curious Roo coffee offers a signature blend from Costa Rica, Brazil and Columbia, single origin and decaffeinated products.

Edwin Harrison told Coffee Business World: “It is exceeding our expectations and is going really well."

According to Harrison the coffee offer is unique as the brand comes with support from the Artisan Coffee School.

“The USP of Curious Roo is that it has all the facilities of the school at its disposal for free to our customers, “ he added.

Its Artisan Coffee School was launched four years ago and is now recognised as one of the leading schools in Europe offering a range of courses including those from the Specialty Coffee Association.

“Having run shops ourselves we know that the training of the person that is going to use that product is almost as important as the product itself,” he said.

“Training needs to be at the heart of a roastery not down one side in a corner. I remember seven years ago when we set up Artisan and the scary thought that someone was just going to train me for half an hour and leave me by myself. I remember it petrified me.”

The coffee roaster can also provide a complete package from machinery to beans and training.

Related articles

Newsletter Sign-up