AMT calls for coffee shop chains to absorb milk costs
AMT Coffee, the 48-strong coffee chain, has reiterated calls for coffee chains to stop charging customers extra for alternative milks.
The chain, which has sites at railway stations, hospitals and airports, is one of the only operators to refuse to charge extra for its alternative milks such as oat, coconut and soya.
“It is a premium for us that we absorb. We are genuine company and we believe that if you are lactose intolerant or choose to go dairy-free we should not he charging you more. It does not make any sense really,” AMT Marketing manager Rebecca Lamb told Beverage Business World.
“Charging an extra 50p per customer is a lot. If that customer does not have a choice then they are just going to go to somebody else.”
AMT backed calls on World Plant Milk Day last month for coffee shop chains to drop the surcharge on plant-based milks.
“If we can do it, why can’t Starbucks, Costa, Pret or Nero?” she said.
“We are trying to educate our customers to target the other companies and say to them ‘Why can’t you follow AMTs lead and not charge extra?'”
The chain recently reduced the price of its Americano from £2.05 to £2 to encourage its habitual customers to go milk-free, as it committment to the environment.
It said it is also one of the only coffee chain to have a bio-compostable cup and lid, despite the fact the lid costs five times that of the cup itself.
“We do get some backlash that we are not giving discount to people bringing in their reuseable cups. We are looking at that now but are not in a position to 100% guarantee there no spread of disease in our hospital sites,” said Lamb.
“We don’t want roll it out to selective bars we want to roll out to the whole estate. We are now testing the level of risk with health and safety we would be imposing on patients and NHS staff.”
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